Cultural Diversity And New Media Communication Ideologies In Nigeria: Perspectives In A Changing World

Abstract

The new media of communication gives opportunity to numerous users to interact with one another irrespective of distance or heterogeneity. This paper Seeks to examine the use of new media of communication like Facebook, whatsapp, twitter and we chat just to mention but few. It also explores why and how these new media of communication are being used in Nigeria as people with diverse cultural ideologies and beliefs. In every culture there are basic standards for social interaction such as personal space, distance, eye contact, amount of language displayed in public negotiating style, etc. The current worrisome State of affairs amongst the Nigerian people is the nobility of various cultures to properly understand and foster unity and progress. This paper calls on the users of new media of communication to turn a new leaf and take up proactive measures in the portrayal and transformation of positive cultural ideologies. The paper basically draws from relevant library print sources besides intuition by using focused group discussion (FGD) and observation primary sources, the text content analysis, the descriptive method and qualitative comparative and analytical approaches constitutes the study. The findings revealed that positive use of this new media of communication can harness the cultures in Nigeria for common good. It recommended that the social media could not be without social responsibilities. Therefore, Nigerians should put the interest of the country first before cultural and ethnic differences.